- Qualitative market analysis/research
- Technical writing
- Custom illustrations
- Web copywriting
- Collateral design
Challenge:
iD1 is an IT consulting company in Dubai that specializes in biometric identity management solutions
(facial, iris, fingerprint recognition). Its target audience includes senior officials in governments, banks and other large
business enterprises. One of its biggest business obstacles was to explain the operational processes and technical benefits
of their solution system to non-technical decision-makers.
Resolution:
Our technical writing team compiled a series of research-based product brochures and whitepapers dedicated to
the non-technical reader. Simultaneously, our graphic designers compiled the collateral and incorporated custom illustrations
throughout to further simplify the complex operational processes and scenarios. These illustrations later became integral components
of the iD1 branding vehicle.